The group’s Travel & Tourism Competitiveness Report 2017: Paving the Way for a More Sustainable & Inclusive Future, which covers 136 economies, grants Spain a top score of 5.4 on 7 on its Competitiveness Index, bettering France and Germany, which ranked second and third respectively.
Also in the Top Ten category are Japan, United Kingdom, United States, Australia, Italy, Canada and Switzerland.
The business environment can be improved, as dealing with construction permits remains burdensome
“Spain’s success can be attributed to its unique offer of both cultural and natural resources, combined with sound tourism service infrastructure, air transport connectivity and strong policy support,” says the report. Spain has also “benefited from the recent ease of its fiscal policy, and by the redirected tourism from Middle East and parts of Western Europe, affected by security concerns.”
Spain has been climbing the tourism competitiveness ladder quickly: in 2011 it ranked 8th; by 2013 it was in 4th place, and in 2015 it took the world title.
The report analyzes 14 key areas divided into four categories: Enabling Environment, Travel and Tourism Enabling Conditions, Infrastructure, and Natural and Cultural Resources. While Spain did not get a top score in any of the 14 areas, it did secure a high grade in all of them, averaging 5.4 out of 7, compared with 5.31 in 2015.
Out of the 14 areas, the lowest score was for price competitiveness, but this is not necessarily a bad thing: it simply means that Spain is not the cheapest destination in the world. In this department, Spain is trumped by countries like Iran, Egypt, Malaysia or Algeria.
Another more worrisome low score was for the business environment in Spain, which analyzes the difficulties of starting businesses, investing and hiring workers. “The business environment can be improved, as dealing with construction permits remains burdensome, and there is room to increase international openness further,” warns the report. On this front, the winner is Hong Kong, which is followed by Singapore, Switzerland and the UK.
The report also notes that Spain’s air infrastructure is among the world’s top nine, but that “while Spain's ground transportation is ranked in the top 15 economies, it has started to show signs of initial decline, suggesting that upgrades and modernizations are expected.”
English version by Susana Urra.